Did you know that the best advertising for banks any really any business is word of mouth. Of course this is not advertising method we need but it is by far the most important.

Banks often use newspaper, radio, billboard and other media for advertisement of their products and services. Different products are featured at different times of the year. An example would be loans advertised during the spring and summer months for customers looking to buy new homes, boats or recreational vehicles. It is important to advertise your checking, savings and CD’s all year since these are our core accounts.

Besides advertising products and services a bank must convey it’s level of customer service. This is the most important aspect of retaining customers. Most banks offer the same type of products, but it’s the exceptional customer service that keeps them coming back.

A good example of this was after Hurricane Ivan we contacted all of our loan customers to offer them relief on their loan payments. Although we did not have a large amount of customers take advantage of this service, the ones that used it were very grateful.

Advertising brings the customers in the door but like all businesses, it is the customer service that retains them. The best advice I can give is make sure your employees enjoy their job and that will be reflected in their level of customer service. That is the only thing that separates us from the business down the street.

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